
Prepare the wholesale listing brief
Define the product, pack sizes, PZN, supplier, regulatory status and target wholesalers before approaching the distribution channel.
- Product and supplier master data
- Target channel and customer segments
- Launch date and initial demand assumptions
- Required documents and decision owners

Align IFA product data and PZN
Published data must agree with the product, trade and pack information used by the manufacturer, wholesaler and pharmacy systems. Changes are reviewed against the relevant IFA process.
- PZN and pack identification
- Product status and publication dates
- Price, trade and order data
- Data checks and change responsibility

Coordinate distributor acceptance and terms
Each wholesaler's requirements and commercial decision are handled explicitly. A submission is tracked through open questions, agreements and confirmed acceptance rather than treated as a guaranteed listing.
- Distributor-specific submission requirements
- Commercial and delivery terms
- Returns and service responsibilities
- Acceptance status and unresolved items

Plan initial stock and replenishment
Initial stocking connects the launch forecast with warehouse capacity, shelf life, lead times and replenishment. Availability is checked against the agreed customer and ordering model.
- Initial quantities and stock ownership
- Forecast and replenishment triggers
- Shelf life and temperature conditions
- Service levels and shortage escalation

Test pharmacy orderability
Validate the actual ordering route and the response seen by the pharmacy. Confirm the product, price, available quantity, delivery and invoice in the relevant systems.
- PZN enquiry and test order
- Price and quantity response
- ERP, WMS and MSV3 handover where applicable
- Delivery, invoice and exception handling

Acceptance matrix: separate data status, listing and availability
PZN or IFA publication, a commercial wholesale listing, branch-level inventory and a successfully confirmed order are distinct acceptance stages. For each target wholesaler and branch, tiger.PHARMA therefore records the evidence actually available and the gap remaining before stable replenishment.
- IFA/PZN dataset published and visible in target systems
- Article listed centrally or by branch
- Inventory, block and backorder status checked
- Test order with order confirmation and delivery status
- First delivery, replenishment and returns route accepted